Sandesh Gaikwad : Art Director

Sandesh Gaikwad, graduate from Sir J.J. Institute of Applied Art is a man of few words and more action, believes in simplicity in communication so it cuts across different Target Groups.
His strong sense of visual creative presentation can make any brand come alive and get noticed.
With a career spanning over 17 years spread over top international advertising agencies – like Ambience Publicis, Grey Worldwide, Flagship Advertising etc. Currently working as a Sr. Creative Director with Multinational advertising and Design Company.
His experience across a diverse portfolio of accounts and new emerging media helps him tackle any communication challenge and deliver impactful, result-oriented solutions. He has handled many respected brands and been behind their success like – Van Heusen, Tanishq, Times Network, Vat 69, P&G, Nestle, Westside, Reliance Communications, Snapdeal, Sansui Electronics, Citibank, HDFC Mutual Funds, Himani Boroplus, Haier, UPL, Nanhi kali etc.

Why are you into Advertising?
I was always fascinated by the world of advertising. Being a 80s kid, I grew up watching iconic ads on TV, though I still remember many ads & their jingles till date. It is known/proven fact that advertising has the power of inspiring and entertaining the audience in just a few seconds. This attracted me toward the industry in the beginning. Its known that Advertising brings positive changes in the society and has started revolutions. You can find Advertisement all around us in various forms, this triggered the artist inside me and I am here. The art and creativity in industry enticed me to look more into advertising as a career.

Did you attend school for fine art or design or Communications?
I graduated from Sir J J Institute of applied art, Mumbai.

Tell us about your awards?
The real award can come in the form of audience and client appreciation, though I got a few like Abbyys, Kyoorius and Cannes for my work.

Were there any particular role models for you when you grew up?
I have had few role models, like Rahul Dravid, Sachin Tendulkar, V. Shantaram, Majid Majidi who made it big in their fields. They believed in their craft and were able to achieve great heights in their career. I love their work ethics and composure.

Who was the most influential personality on your career in Advertising?
Since the beginning of my career in the industry, I had the privilege to work with the famous ad veterans like Elsie Nanji and Sunil Mahadik with their prestigious projects. Their work have always influenced me to craft my visuals. Apart from them even Paul Rand has influenced me with his theories and his craftsmanship. Also, to name a few great ones within our country like Alyque Padamsee and Piyush Pandey have inspired me in many ways.

Where do you get your inspiration from?
Inspiration can come from anywhere, anything and everything around us. Nature, People, Music, Cinema you name it and it can inspire you.

Tell us something about your current place’s work environment. How do you keep motivating yourself and your team creatively?
Work hard and party harder is our mantra. We all enjoy and love to create good work. It is the passion that drives us together and love for work keeps us motivated. It is a Happy place.

What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad?
It is the idea that matters. Print advertising will never die.
We are a society of technologically obsessed people and are constantly connected via some sort of device. As the entire world has moved online, some in the advertising industry would have you believe that print advertising is dead and buried.
But this simply isn’t true. Firstly it carries credibility that means your ads can be seen completely trustworthy.

Do you think brands who’s advertising wins awards, do well in the market?
I really feel winning an award is important and it really motivates you, finally it gives you recognition. Advertising Awards are usually within the Industry, they are judged by the people in the industry only and don’t really have any reach beyond industry. I won’t deny saying – Sometimes it works in real world to spread awareness and even generate revenue.

What advice do you have for aspiring creative professionals?
The first and foremost is to think of an idea and believe in it.
Work with your mind and use the computer as a tool, don’t let it take over your creativity.
I would further suggest in making brands and just not running for awards.
Do real solid work, with fresh thinking and if you change the image/develop the brand, you will definitely stay for long in the industry.

What’s your dream project?
Each and every work is “a piece of art”. I definitely believe in real work, which inspires me, motivates me to go ahead and do more good work. It’s about the journey which I enjoy each and everytime.

Where do you see yourself in 15 years?
Stories have ending, journey never stops. As it’s been more than a decade in the industry, you may see me inspiring aspirants in the mere future.

Who would you like to take out for dinner?
If it’s a dinner date then I would like to take Jennifer Lopez.

What’s on your iPod? Spotify?
Coke studio, Bollywood songs and Some Trance Music

Mac or PC?
Mac.

Whats your Twitter Handle? Instagram?
Follow me on Instagram – sanddeshpg

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Sandesh Gaikwad
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