Hasta La Creative!

If you’ve ever wondered anything about Romania, but were all “Gee I don’t want to go to Wikipedia today,” you are in luck! You can now visit Rom Bot, the AI ambassador of Romania. This bit of Romanian pride is brought to you by the chocolate brand ROM. In addition to machine learning, the AI gathered 1.5 million answers from Romanians who asked questions during the data gathering phase. And like any good ambassador, Rom Bot does his best to stay apolitical. So if you bring up the EU he is neutral. If you bring up Nicolae Ceausescu he gives you a very informed answer but the kind you’d receive at a dinner party. Rom Bot talks about everything from Romanian hackers to Nadia Comaneci, local cuisine and geography to vampires. Neat idea, and the tone is friendly and approachable, too.

Client: ROM chocolate
Agency: McCann Romania
Catalin Dobre – Chief Creative Officer McCann Romania
Ioana Filip – Executive Creative Director MRM//McCann Romania
Miruna Macri – Senior Art Director MRM//McCann Romania
Alin Sarbu – Art Director McCann Romania
Ioana Zamfir – Copywriter McCann Romania
Alexandros Charangionis – Copywriter MRM//McCann Romania
Mihai Vasile – Copywriter MRM//McCann Romania
Corina Ionita – Art Director MRM//McCann Romania
Mihai Titirig – Copywriter MRM//McCann Romania