Rockstar Energy Is PepsiCo’s Latest Brand to Sponsor the UEFA Champions League

PepsiCo-owned energy drink Rockstar is to sponsor both the UEFA Champions League and Women’s UEFA Champions League as part of a three-year partnership. It’s the latest of the drink conglomerate’s brands to support the annual soccer competitions, which already involve Pepsi Max, Lays and Gatorade. Rockstar, which was acquired in 2020, will see its brand…

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