Hasta La Creative!

General Mills Chief Marketing Officer Mark Addicks, who is retiring next year, has been involved in hundreds of campaigns across dozens of brands during his 26-year career at the food giant.

But which is his favorite? His answer, at the Association of National Advertiser’s “Masters of Marketing” conference in Orlando: a 1990s campaign that launched Frosted Cheerios. Ads began from the perspective of the box’s interior and featured B-list celebs like Chris Elliott and Gilbert Gottfried.

“It feels fresh, it feels original still, 15 years later It was way before its time,” said Mr. Addicks, who kicked of the ANA event with a presentation in which he spotlighted more recent General Mills campaigns.

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