Retailers Shrink Ad Spending During Holiday Sales Period

NEW YORK ( — Retail chief marketing officers are trimming budgets rather than trees this holiday season. A study from BDO Seidman found that marketing and advertising spending at many of the nation's retailers have been cut during what is the most-important sales period of the year. While the results are certainly not shocking — we are in a recession, after all — a number of retailers, including Kohl's and JCPenney, had pledged to increase or maintain budgets as they look to attract wary consumers.

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