Jul
29
Report: Digital Media Siphons $1 Billion from TV
Posted in: UncategorizedCORRECTION: This story originally referred to digital video as siphoning away money from the national TV market when it should have referred more broadly to digital media.
Over the course of the 2014-15 broadcast season, digital media siphoned off more than $1 billion from the national TV market, with the vast majority of those dollars being drained out of the Big Four networks.
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