Remy Martin Taps Lowe and Partners for Global Creative
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Rmy Martin, the French cognac brand owned by the Rmy Cointreau Group, has appointed Lowe and Partners as lead global agency following a competitive pitch.
London office DLKW Lowe led the winning pitch and will run the global Rmy Martin business, supported by Lowe and Partners network offices in the key regions of U.S. and China. The pitch was handled by Andrew Melsom of Agency Insight in the U.K. The appointment is effective immediately.
The former Vidal Partnership had previously handled some multicultural and Hispanic market work for the brand in the U.S.. and will continue its Rmy Martin Caribbean projects. Earlier this month, Vidal merged with Chicago-based Commonground and Miami-based MGSCOMM to form small holding company Commonground/MGS Founders.
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