Hasta La Creative!

Publicis promoted Melissa Nelson to president of its Seattle office, Adweek reports.

In the newly-created position, Nelson will act as senior business lead for all accounts run out of the Seattle office, while reporting  directly to Publicis Worldwide North American CEO Andrew Bruce.

Nelson joined Publicis Seattle as executive vice president, managing partner last December and has led the agency’s T-Mobile account.

“Melissa’s leadership on T-Mobile and her passion for their brand and business will be enriched in her new post,” Bruce said in a statement. “Additionally, now her expertise and leadership will extend to all clients and the talented individuals who fuel our agency here in Seattle.”

Before joining Publicis, Nelson spent a year with Droga5 New York as group account director on the Motorola account (which the agency resigned in May), following three years as group brand director with 72andSunny L.A. Before that she spent four years as an account director with Goodby Silverstein & Partners, working with brands such as HP, Target and Chevrolet.

“Diving into and leading the T-Mobile business has been a phenomenal experience. It is an amazing brand, with a really strong POV,” Nelson said. “T-Mobile is a brand, and business, which is pivotal not only to the Seattle marketplace, but to our agency. I am proud to continue to partner with T-Mobile and additionally, to now lead, grow and expand Publicis in Seattle.”