Pringles has nearly doubled its investment in esports
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Pringles wants to be the chip of choice for esports players.
The Kellogg brand has nearly doubled its investment when it comes to sponsorships in the online competitive gaming space.
Pringles first began a partnership with ESL, formerly Electronic Sports League and widely known as the world’s largest esports company, in October 2017 by sponsoring a single event–ESL’s One Hamburg in Germany. The next year saw the brand sponsor two events, one in Germany and one in Poland. Now, in 2019, Pringles will sponsor seven ESL esports tournaments across 13 European countries from Sweden to Romania, according to Toan Nguyen, executive strategy director for Jung von Matt, the Hamburg-based marketing agency Pringles is working with for all esports-related work.
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