Hasta La Creative!

Charge gives you a better way to manage your boat’s power supply. The CHARGE Marine Power Management Station is more than just a battery charger, it’s an intelligent power management system that performs the functions that previously needed three different devices to accomplish.

CHARGE automatically monitors your power usage and battery levels to ensure you have the right amount of energy for every accessory on your boat. While you are on the water, it maximizes your power usage. This Campaign was created to promote a new one of kind product to market. We leaned heavily on the concept of a better way to manage the power on your boat.

We tapped into the Humorous side of our demographic with our Core creative and all its elements. While supplementing it with just enough product education to wet the whistle and create a buzz with this new innovative product.