Sep
09
Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients
Posted in: UncategorizedKey Insights Lightlife’s open-letter ad in major papers became an opening salvo, But Planterra praised its competitors as pioneers, not evil empires. Advocates for plant-based protein fear the category infighting is ‘counterproductive.’ The battle for flexitarian consumers isn’t just happening in supermarkets and restaurants. It’s reached the national media via a full-blown public feud involving…
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