Mar
31
Pernod Ricard Buys Absolut
Posted in: Uncategorized
CHICAGO (Ad Age) — Pernod Ricard has won the auction for Absolut vodka, agreeing to pay the Swedish government nearly $9 billion for the iconic drink and some of its smaller, sibling brands. The deal will catapult Pernod ahead of Beam Global Spirits & Wine as the world's No. 2 spirits concern by case volume, behind only Diageo.
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