Pernod Ricard Buys Absolut


CHICAGO (Ad Age) — Pernod Ricard has won the auction for Absolut vodka, agreeing to pay the Swedish government nearly $9 billion for the iconic drink and some of its smaller, sibling brands. The deal will catapult Pernod ahead of Beam Global Spirits & Wine as the world's No. 2 spirits concern by case volume, behind only Diageo.

No Responses to “Pernod Ricard Buys Absolut”

Post a Comment