Mar
20
Pandora reveals its first sonic logo
Posted in: Uncategorized
Listen to Pandora’s sonic logo above
Pandora became the first major audio streaming platform to adopt a sonic logo, or a tune it hopes consumers will associate with its brand wherever it’s heard.
In the future, the company might play the logo when someone opens its app, and what they hear will be personalized based on the type of music they listen to. For now, however, the sonic logo will only exist in Pandora’s “Sound On” brand campaign, which debuted today and includes musicians such as Jonas Brothers, Khalid and John Legend.
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