Kylie Minogue is known for reinventing herself to keep with the times, but her new Geisha look doesn’t exactly make her look like a modern style maven.
Then again, who are we to judge her? She’s heralded the world over for her fashion savvy, and she wouldn’t be kicking off her KylieX2008 world tou…
It wasn’t just women rushing to grab the “Protect The Skin You’re In” shirts. Marc Jacob’s skin cancer awareness campaign extended to men as well with a collection of “Protect Your Largest Organ” T-shirts.
Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus …
(TrendHunter.com) The Overall Health Balance Scale from Japan’s National Electric is fitness gadgetry at its very best.
This devise measures your weight and BMI, the amount of fat under your skin, organ fat, how muscular you are, and your metabolic rate. After it’s taken all those readings, it tells you how out…
As far as advertising is concerned, getting the message across is one thing but considering the logical intelligence of the viewing market to which it is aimed at penetrating is another. In short, there are some advertisements that really do not care if their ad campaigns make sense or not. A simple word or two is all that matters for endorsing companies, normally terms that associate their brand to the consumer’s mind.
But while imagery is one thing, it is apparent that there are a lot of ads that do not make sense at all. Some call them wasted money and opportunity while others look at simply creating an image towards placing brand awareness for products and services.
With these tactics in mind, many people will agree, is it really for strategic management or plainly for conning people into intellectual proportions on the whole advertising paradigm.
We all have our personal advertising bugbears. I am frequently dumbstruck by the portrayal of young men as henpecked morons, perennially outmanoeuvred by their vastly superior girlfriends. And I can’t be the only person bothered by the ambulance-chasing personal injury adverts – the “no win, no fee” propaganda packs of the compensation culture.
(Source) theblog
Technorati Tags: advertising, brand, paradigm, imagery, money, brand awareness, smoking, fish hook
(TrendHunter.com) One of the first stories I wrote when I joined Trend Hunter was the huge effect Apple’s Macbook Air commercial had on Yael Naim’s success on the charts. The song shot to the top 10 of the Billboard Hot 100 chart out seemingly of nowhere.
So far, Apple has had a golden touch on all artists featured …
You want to lose weight, but every time a piece of chocolate comes your way, you just can’t seem to resist temptation, am I right? The Brooklyn Brothers are offering you a new approach, but be warned, although it might work, it’s a little bit nasty, and if you’re easily offended, I wouldn’t suggest …
CHICAGO (AdAge.com) — In the face of rising commodity costs and cautious consumers, most brand-name food manufacturers are continuing to increase marketing investment. Kraft and Kellogg, which both reported earnings this morning, credited advertising and marketing with the strength of the companies' respective brand portfolios. Both marketers saw profits drop and simultaneously beat analyst expectations.
(TrendHunter.com) This is the design of a sustainable, eco-friendly house shaped in the form of a bee orchid. The house, which is called The Orchid and is located in the UK, uses geothermal heating and an underground pump to create its own energy. So far so good.
The Orchid, designed by Sarah Featherstone, sits on 5…
Behold the modern library experience.
The recently renewed Library of Congress includes a bunch of exciting new interactive technologies, courtesy of Microsoft.
These exhibitions make the Library of Congress and its collections more dynamic and accessible than ever. Touch-screen kiosks with the …
(TrendHunter.com) It’s a given that most cats don’t like water, but did you know there are dogs that don’t like getting wet either? That’s why there is now a wet suit for dogs, specifically small, rodent-like ones like Chihuahas. The outfit comes complete with flippers, goggles and a tank.
Don’t be so quick to judg…
(TrendHunter.com) Kylie Minogue is known for reinventing herself to keep with the times, but her new Geisha look doesn’t exactly make her look like a modern style maven.
Then again, who are we to judge her? She’s heralded the world over for her fashion savvy, and she wouldn’t be kicking off her KylieX2008 world tou…
(TrendHunter.com) It wasn’t just women rushing to grab the “Protect The Skin You’re In” shirts. Marc Jacob’s skin cancer awareness campaign extended to men as well with a collection of “Protect Your Largest Organ” T-shirts.
Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus …
BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. made its numbers last quarter, and that should be no surprise. How it did so, however, is a little more interesting, with less glamorous businesses such as diapers, paper towels and coffee pulling up results dragged down by beauty.
The Vlasic stork is no Aflac duck. Still, the old ad mascot is back in a new campaign from Publicis & Hal Riney that tweaks the pickle brand’s tagline (from “That’s the best tasting pickle I ever heard†to “That’s the tastiest crunch I ever heardâ€) and features Nascar’s Kevin Harvick endorsing the product as “the champion pickle†with a crunch that gets him “fired up.†If I were a racecar driver, I’d avoid such potentially combustible wordplay. But if I were a racecar driver, I’d be kicking back in the hot tub with the trophy wife instead of writing this post. Vlasik is also holding a “Crunch Off†(it’s what it sounds like: “Crunch! Crunch!â€); a “Vlasik Stork Baby†contest (for human babies, actually); and a “Be the Vlasic Stork†competition (the .001 percent of humans who have beaks have an unfair advantage). The folks who worked all this out get an A+ for effort. Still, I can’t help but think if they stood up in their offices and looked out the window, they might see this stork perched on the ledge, shaking his head sadly and munching on a pickle. (Guess he finally got tired of hanging around outside my cube.)
—Posted by David Gianatasio
IHAVEANIDEA went all out to promote its Portfolio Night 6. They convinced DDB/Toronto to make this video, which required Bob Scarpelli to remain incredibly still throughout the production–a trying matter for any Worldwide Chief Creative Officer.
Visiting New York? How will you know where the best late night pizza place is or what museums are actually worth checking out? Ask someone that lives there!
“Just Ask The Locals” is a novel New York City tour campaign. It features about 30 celebrities familiar with the area and covers the areas of …
DETROIT (AdAge.com) — General Motors Corp. has no intention of pruning any of its eight vehicle brands in North America, even as it struggles with record gas prices and Americans' changing taste in vehicle types, Ray Young, exec VP-chief financial officer, said in a conference call today.
(TrendHunter.com) Actor Ashton Kutcher goes back to his modeling roots as the new face of Pepe Jeans in their spring/summer 2008 ad campaign.
The campaign, which was shot by David Sims, features a rocked out Ashton in an edgy style that is rather a departure from Pepe’s previous Sixties aesthetic. Canadian super …
(TrendHunter.com) Behold the modern library experience.
The recently renewed Library of Congress includes a bunch of exciting new interactive technologies, courtesy of Microsoft.
These exhibitions make the Library of Congress and its collections more dynamic and accessible than ever. Touch-screen kiosks with the …
(TrendHunter.com) Seen in the gallery is a life-sized shoe chair, the Vans Sk8 Hi Chair, which was developed and produced by Coarse Toys.
What could you possibly do with a gigantic sneaker chair like this aside from sit on top of it? And where do you put the Hi Chair anyway? Do you try to blend it in with avant-gar…
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