Former Firebrand Execs Launch Ad Agency
Posted in: UncategorizedWhat do you do when your company fails, investors pull out and your industry derides your business model?
What do you do when your company fails, investors pull out and your industry derides your business model?
NEW YORK (AdAge.com) — Walt Disney's ABC expects to secure around $2.5 billion in ad commitments for the 2008-2009 prime-time season, according to the network's top ad-sales executive. Meanwhile, News Corp.'s Fox has also completed sales, notching what a person familiar with the situation said was volume "significantly above" last year's $1.9 billion total.
Hello & Co. tapped Crush, Toronto to promote its debut.
Oh look. Amsterdam is cool.
– Maybe inspired by Apple’s limited-edition U2 iPod, Microsoft is releasing a limited-edition Joy Division Zune.
“Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.”
See article at:
http://apnews.myway.com/article/20080606/D914OT3O1.html
(From AP’s “My Way News”).
LONDON – Walt Disney is launching a new ad-funded social networking site for parents, with UK sales being handled by digital agency Ad2One.
Looking for a chateau
Twenty one rooms but one will do
I don’t want to buy it
I just want to rent it for an hour or two – Hunter/Garcia
Omnicom will pull creative out of the L.A. branch of BBDO West.
“It’s not difficult to have a large office in L.A.,” said Andrew Robertson, president and CEO of BBDO Worldwide, New York. “All you have to have is a car account or Apple. However, if you don’t have one of those, then you need to decide where to have your West Coast talent center of gravity, in L.A. or San Francisco. We’ve chosen to concentrate our talent in San Francisco.”
BBDO’s move is only the latest example of a business trend that is nearly as perplexing and frustrating to locals as why the nation’s second-largest city can’t field a pro football team. In just two decades, agencies that once dominated L.A.’s advertising landscape have disappeared or diminished significantly. In the last five years, many once-giant network offices along the Wilshire corridor — JWT, FCB, Grey — have pulled out entirely or been reduced to shells of their former selves.
[via Adweek]
LONDON – Bebo has commissioned a new ad-sponsored drama featuring a junior post room employee at Universal Music, who secretly starts up his own record label.
Boston maintains its perfect record for reacting to ad campaings with humorlessness as the MBTA prepares to remove Legal Sea Foods’ “Fresh Fish†subway ads that poked fun at drivers on the Green Line. (The “fresh†quips include “This conductor has a face like a halibut.â€) Stephan MacDougall, president of the Boston Carmen’s Union, tells the Boston Globe that he fielded 40 phone calls from Green Line workers incensed by the ads: “To say they are angered and offended is to put it lightly. If they don’t come down, we will not drive those trains.†Deana Cruthird, a T rider and a local voice of sanity, retorts: “You can’t take everything personally.†Hey, I don’t “take it personally†when those $20 Charlie Cards I’ve used for one $2 ride mysteriously won’t scan and I’m “asked politely†(usually through clenched teeth and with strident explanations about how the scanner’s never wrong) to cough up some cash or get off the train. These people aren’t halibut. When it comes to a dollar, they’re sharks! UPDATE: The Boston Globe, angling for a Pulitzer, notes that Legal’s CEO has offered “a fishy apology.†The paper should clam up, already!
—Posted by David Gianatasio
LONDON – Three US musicians with diverse styles, including Pharrell Williams and The Strokes’ Julian Casablancas, have joined to co-write and perform a one-off single to be distributed free from Converse’s website in celebration of the shoe brand’s 100th anniversary.