Hasta La Creative!

LONDON – The BBC is again considering a sale or flotation of part of its commercial arm, BBC Worldwide, which could raise more than £500m.

BEIJING – JWT Beijing is believed to have landed creative duties for Red Bull in China, following a review that included fellow WPP agency and incumbent Ogilvy & Mather.

SHANGHAI – The pairing of OgilvyOne and Ogilvy PR have landed the IKEA China account for the Swedish furniture giant’s living range category, after three rounds of presentations, beating at least two other agency combinations in the process.

SINGAPORE – MEC Interaction has added two new members to its Asia Pacific operation, appointing Radhikarani Sengupta as regional director, and Daniel Chan as senior account manager.

SINGAPORE – EastWest PR has hired APAC Health’s Michael Drury as associate director to spearhead its healthcare portfolio.

• noticias arquitectura / blog: Argentina > Mar del Plata: Parador Ariston, Marcel Breuer (1946-1947)
  En Mar del Plata (Argentina), ejemplo de arquitectura moderna que hoy se encuentra en un estado total de destrucción. El parador Aristón o boîte Aristón, ubicado frente a la ruta provincial N° 11, en Playa Serena, es otro ejemplo del olvido del patri
• Canon’s Iris Registration Mode – Biological Copyright Metadata : Photography Bay
  Canon is using Iris watermarking to take photographer’s copyright protection to the next level. (via delicious/adamgreenfield)
• Science Videos | Reprogramming sheep
  "a low-tech way to turn grazing animals into self-powered weeding machines"
• ArtCal – Chelsea – Postmasters Gallery – Diana Cooper, Overdrive
  Diana Cooper is best known for expanding the idea of drawing into 3D to create dense, line-driven sculptural hybrids. Essentially abstract, yet projecting an inherent sense of systems, networks and circuitry, Cooper’s works bridge the organic and technolo
• Poster advertising Watsons’s Living Curiosities, 1885
  Australians?!?
• Masters of Media » Video Vortex: Curating Online Video
  Why filmmakers and artists working with moving images don’t occupy Youtube to archive and distribute their work and reach larger audiences. And if artists were going to do so, what would happen with the curator? Would their be something left to do for h

CHICAGO (AdAge.com) — Subway keeps trying to get off its diet of Jared, but it just can't quit him. Like him or hate him (love surely isn't an option), the seemingly ubiquitous sandwich-chain spokesman who lost 245 pounds on a diet of heroes is now notching his 10th year with the chain.

NEW YORK (AdAge.com) — JC Penney's new brand American Living, created by Polo Ralph Lauren's Global Brand Concepts division, will get a glitzy introduction on the Oscars and is promised to be the biggest marketing initiative in the company's history.

The trouble with making a living in marketing is that it can be pretty tough to conjure a meaningful existence during shadowy economic times like these. Yet, we all love what we do. We are creative, and we want to help people succeed. It is those two impulses that will give the marketing profession new relevance over the next decade as our culture dies and is reborn.

NEW YORK (Adage.com) — Increasingly, traditional ads by the weight-loss industry are being used to draw consumers online, where they can view commercials, read dieting blogs, and download weight-loss tools such as recipes and calorie-counters that track their progress.