UK search spend to total £2.75bn this year
Posted in: UncategorizedLONDON – UK companies will spend £2.75bn on search engine marketing this year, up 24% from 2007, according to new research.
LONDON – UK companies will spend £2.75bn on search engine marketing this year, up 24% from 2007, according to new research.
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Designer: Hannah Jo Heffernan
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O’Leary
Via: Bestadsontv
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Designer: Hannah Jo Heffernan
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O’Leary
Via: Bestadsontv
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Designer: Hannah Jo Heffernan
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O’Leary
Via: Bestadsontv
LONDON – The former Chrysalis Radio chief executive, Phil Riley, has been appointed chairman of internet radio manufacturer Reciva, as the company looks to grow its presence both in the UK and overseas.
People get pretty fired up about a topless guy doing housework. Chevrolet’s ad for the 2009 Traverse shows a “perfect man” ironing his mate’s dress while planning their six-month anniversary dinner. I found it pretty vanilla, but the spot seems to have raised hackles on both sides of the gender divide. MSNBC’s Allison Linn says it’s “tacky, nonsensical and weirdly evocative of pornography.” Todd at the Iced Tea & Sarcasm blog thinks it’s a blatant ripoff of the (quite safe for work) book Porn for Women. And a commenter named Lunchbox420 on the unofficial Opie and Anthony forums believes the “Chevrolet Traverse Homo Commercial” is just another example of Madison Avenue “emasculating the American white man.” Maybe Chevy should have avoided controversy altogether by showing the perfect man as a dancing robotic alcohol dispenser.
—Posted by David Griner
In addition to plausibilty, teen drama 90210 has violated Hasidic Jewish law with a billboard showing mixed company lounging around an oddly shaped pool. Unlike the Parent Television Council, United Jewish Organization president Rabbi David Niederman isn’t worried about threesomes. Instead, he says the billboard offends merely because “having men and women swimming together is … not permissible, even if they are fully clothed,” which is why he’s protesting its placement facing his Brooklyn community. We’d love to ask him why he’s getting bent out of shape over something that’s tame by contemporary ad standards. But actually, we’d rather know what percentage of his community goes swimming fully clothed. Via Jossip.
—Posted by David Kiefaber
LONDON – Midway Games has released an interactive online game to promote the upcoming release of wrestling videogame ‘TNA Impact!’.
LONDON – Hollywood actress Anjelica Huston, known for playing Morticia in ‘The Addams Family’ movies, is to star in the latest Orange Gold Spot ad, pitching a character who talks to dead people.
LONDON – IPC lads’ weekly Nuts has signed a commercial deal with Sony Pictures to advertise its new range of DVDs featuring action legend Dolph Lundgren.
Advertising Agency: BBDO, USA
Via: Adgoodness
LONDON – ITV2’s new reality TV series ‘CelebAir’ debuted with 549,000 viewers, while C4’s ‘The Secret Millionaire’ led the primetime ratings with 4.2m, according to unofficial overnight figures.
Advertising Agency: TBWA\Chiat\Day, New York, USA
Photographer: Getty, Corbis
Art Director: Matthew Woodhams-Roberts
Copywriter: Nick Terzis
Via: Bestadsontv
Advertising Agency: TBWA\Chiat\Day, New York, USA
Photographer: Getty, Corbis
Art Director: Matthew Woodhams-Roberts
Copywriter: Nick Terzis
Via: Bestadsontv
Advertising Agency: TBWA\Chiat\Day, New York, USA
Photographer: Getty, Corbis
Art Director: Matthew Woodhams-Roberts
Copywriter: Nick Terzis
Via: Bestadsontv
LONDON – Micro blogging service Twitter might not have embraced advertising just yet, but another online start-up has come up with a way for Twitter users to make cash.