UK search spend to total £2.75bn this year

LONDON – UK companies will spend £2.75bn on search engine marketing this year, up 24% from 2007, according to new research.

National Foundation for the Deaf Awareness Week: Plane

Plane

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Designer: Hannah Jo Heffernan
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O’Leary
Via: Bestadsontv

National Foundation for the Deaf Awareness Week: Truck

Truck

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Designer: Hannah Jo Heffernan
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O’Leary
Via: Bestadsontv

National Foundation for the Deaf Awareness Week: Train

Train

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Designer: Hannah Jo Heffernan
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O’Leary
Via: Bestadsontv

Former Chrysalis chief Phil Riley to chair internet radio firm

LONDON – The former Chrysalis Radio chief executive, Phil Riley, has been appointed chairman of internet radio manufacturer Reciva, as the company looks to grow its presence both in the UK and overseas.

Not a lot of love for Chevy’s ‘perfect man’

Perfectman_copy
People get pretty fired up about a topless guy doing housework. Chevrolet’s ad for the 2009 Traverse shows a “perfect man” ironing his mate’s dress while planning their six-month anniversary dinner. I found it pretty vanilla, but the spot seems to have raised hackles on both sides of the gender divide. MSNBC’s Allison Linn says it’s “tacky, nonsensical and weirdly evocative of pornography.” Todd at the Iced Tea & Sarcasm blog thinks it’s a blatant ripoff of the (quite safe for work) book Porn for Women. And a commenter named Lunchbox420 on the unofficial Opie and Anthony forums believes the “Chevrolet Traverse Homo Commercial” is just another example of Madison Avenue “emasculating the American white man.” Maybe Chevy should have avoided controversy altogether by showing the perfect man as a dancing robotic alcohol dispenser.

—Posted by David Griner

Marmite: Snack, 3

Snack, 3

You’ll either love them or you’ll hate them.

Advertising Agency: DDB, London, UK
Executive Creative Director: Jeremy Craigen
Head of Art: Grant Parker
Art Directors / Copywriters: Graeme Hall, Noah Regan
Illustrator: Al Murphy
Photographer: Andy Grimshaw

Marmite: Snack, 2

Snack, 2

You’ll either love them or you’ll hate them.

Advertising Agency: DDB, London, UK
Executive Creative Director: Jeremy Craigen
Head of Art: Grant Parker
Art Directors / Copywriters: Graeme Hall, Noah Regan
Illustrator: Al Murphy
Photographer: Andy Grimshaw

Marmite: Snack, 1

Snack, 1

You’ll either love them or you’ll hate them.

Advertising Agency: DDB, London, UK
Executive Creative Director: Jeremy Craigen
Head of Art: Grant Parker
Art Directors / Copywriters: Graeme Hall, Noah Regan
Illustrator: Al Murphy
Photographer: Andy Grimshaw

McDonald’s: Cliffhanger

Cliffhanger

Advertising Agency: DDB Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Directors: Jens Sjögren, Mr. Krister

‘90210’ pool billboard upsets Brooklyn Jews

90210billboard_copy

In addition to plausibilty, teen drama 90210 has violated Hasidic Jewish law with a billboard showing mixed company lounging around an oddly shaped pool. Unlike the Parent Television Council, United Jewish Organization president Rabbi David Niederman isn’t worried about threesomes. Instead, he says the billboard offends merely because “having men and women swimming together is … not permissible, even if they are fully clothed,” which is why he’s protesting its placement facing his Brooklyn community. We’d love to ask him why he’s getting bent out of shape over something that’s tame by contemporary ad standards. But actually, we’d rather know what percentage of his community goes swimming fully clothed. Via Jossip.

—Posted by David Kiefaber

Midway launches online game to promote ‘TNA Impact!’

LONDON – Midway Games has released an interactive online game to promote the upcoming release of wrestling videogame ‘TNA Impact!’.

Anjelica Huston talks to the dead as she makes her Orange pitch

LONDON – Hollywood actress Anjelica Huston, known for playing Morticia in ‘The Addams Family’ movies, is to star in the latest Orange Gold Spot ad, pitching a character who talks to dead people.

Nuts launches cross-platform campaign for action DVDs

LONDON – IPC lads’ weekly Nuts has signed a commercial deal with Sony Pictures to advertise its new range of DVDs featuring action legend Dolph Lundgren.

Milky Way: Conveyor belt

Conveyor belt

Advertising Agency: BBDO, USA
Via: Adgoodness

Z-listers help ITV2’s ‘CelebAir’ take off

LONDON – ITV2’s new reality TV series ‘CelebAir’ debuted with 549,000 viewers, while C4’s ‘The Secret Millionaire’ led the primetime ratings with 4.2m, according to unofficial overnight figures.

Snickers: Shark

Shark

Advertising Agency: TBWA\Chiat\Day, New York, USA
Photographer: Getty, Corbis
Art Director: Matthew Woodhams-Roberts
Copywriter: Nick Terzis
Via: Bestadsontv

Snickers: Bear

Bear

Advertising Agency: TBWA\Chiat\Day, New York, USA
Photographer: Getty, Corbis
Art Director: Matthew Woodhams-Roberts
Copywriter: Nick Terzis
Via: Bestadsontv

Snickers: Lion

Lion

Advertising Agency: TBWA\Chiat\Day, New York, USA
Photographer: Getty, Corbis
Art Director: Matthew Woodhams-Roberts
Copywriter: Nick Terzis
Via: Bestadsontv

Twitter users offered the chance to earn from ad service

LONDON – Micro blogging service Twitter might not have embraced advertising just yet, but another online start-up has come up with a way for Twitter users to make cash.