Hasta La Creative!

NEW YORK (AdAge.com) — First it was Jerry Seinfeld, then it was Deepak Chopra. Now, Microsoft is introducing another star as part of its new consumer ad campaign: you.

(TrendHunter.com) Even if the dollar is on a downhill landslide against the Euro, now is still as good a time as ever to visit the other side of the pond.

Destination: the soon-to-open ME Hotel, Barcelona’s newest 30-storey…

(TrendHunter.com) The Particle Zoo was created to raise awareness and encourage a curiosity in particle physics, which got a boost of public interest recently with the Large Hadron Collider.

Julie Peasley is the Particle…

(TrendHunter.com) The injuries keep adding up on the ‘Dancing with the Stars’ set; after being taken to the hospital last week for stomach pains, Julianne Hough has been diagnosed with endometriosis and will have her appendix…

We were lucky enough to get invited to the pre-screening of Role Models, which comes out…we dunno when…but it was funny in that Paul Rudd plays the biggest ass, and Sean William Scott busts out the tried-and-true idiot. Oh wait, it says it right there on the ad. November 7th is the big day people. Have a drink or three and check ‘er out.

Back to advertising, we’re happy to see the campaign took a simple step to getting at us. See the above exhibit, and click continued to get the rest of what we saw while cruising through the Times Square hell that is the subway.

Seeing the ads after the movie made us like them more than previously. But we attribute that to a phenomenon we call the “hey that’s the same car I’m driving” effect. Here’s how it works: ever notice that when you sit behind the wheel of a car that’s new to you &#151 whether you bought it or borrowed it from a friend or rented it &#151 when you begin driving this previously foreign vehicle (not in the Eurpoean sense &#151 in the ‘this is new to me’ sense), you notice other cars like it everywhere.

That’s what our experience was like. We saw the movie, then saw the ads and because we enjoyed ourselves at the film, we got all excited about the posters. It’s an important aspect of branding we tend to forget about. It’s just important to make the customer feel happy after they’ve bought the product as it is trying to get them to purchase it to begin with. See why, after the jump.

More: “Martin Scorese Interrupts Your Movie“

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New Career Opportunities Daily: The best jobs in media

Amanda Mooney works as an account exec in the Chicago office of Edelman.

CHICAGO (AdAge.com) — "The Sopranos" may be old on the air, but it's new to the wine shelf. HBO's New Jersey mob drama, which famously went dark in June 2007, is extending its brand into a new series of Italian wines that will retail from $12 to $30 and include Sangiovese, Pinot Grigio and Pinot Noir varieties.

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With the possibility…