Mineirinho Zero: Fashion

Mineirinho Zero: Fashion

Nothing in a night out, if you mean sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Mineirinho Zero: Healthy

Mineirinho Zero: Healthy

Now you know that life’s better if you leave some things behind. Like sugar, for instance.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Mineirinho Zero: Fighters

Mineirinho Zero: Fighters

There’s one opponent you won’t have to fight no more: sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Online adspend set to overtake TV in 2009

LONDON – Online advertising revenues will overtake traditional television ad revenues by 2009, as internet adspend jumped 38% last year, according to a report by the Internet Advertising Bureau.

Virgin Atlantic ‘extras’ face axe

LONDON – Virgin Atlantic is considering scrapping its in-flight beauty therapy. The service, available in its Upper Class cabins, has underpinned its strategy to differentiate itself from rival carriers.

Trade body backtracks over warning on BOGOFs

LONDON – The Institute of Sales Promotion (ISP) has been forced to revise its claims that marketers will no longer be allowed to use the term ‘buy one get one free’ (BOGOF) to comply with new legislation.

Waitrose’s Price trademarks ‘Chubby’ nickname

LONDON – Mark Price, managing director of Waitrose, has trademarked his ‘Chubby Grocer’ nickname. The decision comes ahead of the publication of his first book, which he has written under his own name, accompanied by the term ‘the Chubby Grocer’.

Olympic Torch sponsors braced for four months of direct action

LONDON – Olympic Torch relay sponsors Coca-Cola, Lenovo and Samsung face a turbulent 120 days in the run-up to the 2008 Beijing Games, following the disruptions that marred the relays in London and Paris.

Internet to eclipse TV despite big brand absence

LONDON – UK internet advertising is set to overtake the £3.4bn TV market next year, despite a lack of investment from major brand owners.

Vauxhall reworks ‘griffin’ marque

LONDON – Vauxhall has revamped its ‘griffin’ brand icon for the first time in five years.

Greenpeace: Economy

Greenpeace: Economy

Everyone’s entitled to an opinion. Voice yours at forum.greenpeace.org

Advertising Agency: Ogilvy Beijing, China
Executive Creative Directors: Nils Andersson, Wilson Chow, Andrew Lok
Creative Directors: Andrew Lok, Wilson Chow
Copywriters: Matthew Curry, Andrew Lok
Art Directors: He Shi Yang, Wilson Chow, David Seah, Nils Andersson
Photographer: Corbis
Retouching: He Shi Yang

Fox buys majority stake in online ad firm Utarget

LONDON – News Corporation has boosted its online advertising business with the acquisition of a majority stake in the UK’s video ad network Utarget, which will be merged with Rupert Murdoch’s existing online ad network .Fox Networks.

Greenpeace: Unemployment

Greenpeace: Unemployment

Everyone’s entitled to an opinion. Voice yours at forum.greenpeace.org

Advertising Agency: Ogilvy Beijing, China
Executive Creative Directors: Nils Andersson, Wilson Chow, Andrew Lok
Creative Directors: Andrew Lok, Wilson Chow
Copywriters: Matthew Curry, Andrew Lok
Art Directors: He Shi Yang, Wilson Chow, David Seah, Nils Andersson
Photographer: Corbis
Retouching: He Shi Yang

Greenpeace: Oil

Greenpeace: Oil

Everyone’s entitled to an opinion. Voice yours at forum.greenpeace.org

Advertising Agency: Ogilvy Beijing, China
Executive Creative Directors: Nils Andersson, Wilson Chow, Andrew Lok
Creative Directors: Andrew Lok, Wilson Chow
Copywriters: Matthew Curry, Andrew Lok
Art Directors: He Shi Yang, Wilson Chow, David Seah, Nils Andersson
Photographer: Corbis
Retouching: He Shi Yang

Sainsbury’s set for POS offensive

LONDON – Sainsbury’s is hunting an agency to handle an in-store and point-of-sale summer campaign focused on specific calendar events.

Southern Cavalry Polo Cup: Dentures

Southern Cavalry Polo Cup: Dentures

Advertising Agency: Euro RSCG, New Delhi, India
Executive Creative Directors: Satbir Singh, Mani Jayaram
Art Director: Kamal Bhatnagar
Copywriter: Samraat Dash

Southern Cavalry Polo Cup: Strategies

Southern Cavalry Polo Cup: Strategies

Advertising Agency: Euro RSCG, New Delhi, India
Executive Creative Directors: Satbir Singh, Mani Jayaram
Art Director: Kamal Bhatnagar
Copywriter: Samraat Dash

Southern Cavalry Polo Cup: Cannonball

Southern Cavalry Polo Cup: Cannonball

Advertising Agency: Euro RSCG, New Delhi, India
Executive Creative Directors: Satbir Singh, Mani Jayaram
Art Director: Kamal Bhatnagar
Copywriter: Samraat Dash

Philips: Elvis

Philips: Elvis

Hairy apple?
The new Philips Arcitec has a shaving head that pivots with a full range of motion to give a perfectly close shave. Even on the most difficult to reach parts of your neck.

Advertising Agency: DDB Bucharest, Romania
Art Director: Razvan Mitoiu
Copywriters: Ioana Ovrig Ortopelea, Catalin Manciuc

Philips: Punk

Philips: Punk

Hairy apple?
The new Philips Arcitec has a shaving head that pivots with a full range of motion to give a perfectly close shave. Even on the most difficult to reach parts of your neck.

Advertising Agency: DDB Bucharest, Romania
Art Director: Razvan Mitoiu
Copywriters: Ioana Ovrig Ortopelea, Catalin Manciuc