LONDON – An internet sales promotion for a weight-loss product that claimed to be endorsed by celebrities and made of only pure ingredients has been withdrawn after a ruling by the Advertising Standards Authority.
Advertising Agency: Leo Burnett Mexico, Mexico City
Chief Creative Officer: Jorge Aguilar
Creative Directors: Rafael Martinez, Manuel Sandoval
Art Director: Luis Sordo
Account Executive: Marcela Berlanga
Copywriters: Alejandro Ramirez, Cesar Lazaro
Photographer: Flavio Bizzarri
Illustrator: Mandaraka Estudio
Credits:
Client: McDonald’s
Agency: DDB, Chicago
Group Creative Director: Bill Cimino
Copywriter: Kevin Goff
Art Director: Gordon West
Executive Director of Integrated Production: Diane Jackson
Production Company: Biscuit Filmworks
Director: Tim Godsall
Director of Photography: Jeff Cronenweth
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Karen O’Brien
Editorial Company: The Whitehouse
Editor: Matthew Wood
VFX Company: Prime Focus
Creative Director (VFX): Derek Moore
Sound Design: Wave Studios
Music: Tonic
This would appear to be a lot of money to spend simply to tell people you’ll back up their mobile phone contacts, something Verizon has been doing since, well, ever.
(TrendHunter.com) We live with our laptops. Nelson Motta knows this and invented the best laptop platform ever. It has an arm with three joints that move to suit your position. The multi-position laptop stand can tilt from…
If you’re anything like me, “change” is a word that has been overused of late. Well, unfortunately, it’s going to happen again: Change. Change. CHANGE!
Change the way you think. Change the way you act. Look at your client from another angle. Ask someone else what they see. Don’t rely on what you think you know, go and find out what others know.
Our industry beat the phrase, “Think Outside the Box” into the ground, but now-really-it’s time to think outside the box. If you wait for your clients to come to you, it’s too late…trust me, others have great ideas, just like you do. The only difference is that they’re acting on theirs. So, Refresh. Renew. Revitalize. Do something…something is always better than nothing.
Try Guerrilla! It’s relatively inexpensive. You can target geographically. It’s tactical. It makes a splash. It may get you in trouble, but it gets the message out…and PR is PR, right?
Granted, it won’t be perfect for every client, but you have at least one that would benefit. Automotive? Entertainment? Packaged Goods? Think it’s not for your clients? Think again: MSN, Yahoo, Carmex, Disney, Activision, CBS, TBS, New Balance, Absolut, AT&T, New York Sports Clubs, Pepsi, and tons of new movie releases have all recently used some form of poster advertising.
You’re there because you’re creative. So, be creative.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com or twitter.com.
Miller Park in Milwaukee Makes Sense
The list of failed companies which have placed their names on stadiums and arenas reads like a who’s who. Enron, Pacific Bell, PSI.net, Bank One, Network Associates, Citi Group, etc. Are ad execs so star struck when it comes to sports that they are willing to spend a significant chunk of their budget on a tactic that has often led to failure? Unless you’re a brewery with your name on a basball park you can probably find better ways to spend your money.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
Découverte du motionreel très esthétique de Donghyun Kim en provenance de Séoul, travaillant dans son propre studio Motionholic. Près de deux minutes sur une bande son de Eliza Lumley, reprenant le titre “Street Spirit” de Radiohead.
Logiciels utilisés : 3ds Max, Cinema4D, Photoshop, After Effects, Illustrator.
Diretamente da coleção “The quick brown fox jumps over a lazy dog”
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) I love this collection of images from Valeria Lazareva! The collection of images of young and beautiful people frolicking in the sunshine is what summer is all about!
I’ve never managed to find anyone…
If today's frugality and shrinking markets are the new normal, are marketers ready for it?
MINNEAPOLIS (AdAge.com) — What a day — literally and figuratively: Fresh off allegations of head-butting, a more cerebral, and certainly civil, Keifer Sutherland addressed advertisers at yesterday's Fox upfront presentation. Hours later, his character, Jack Bauer, saved the world (again) on "24." His place on the stage, and on the schedule, indicates not only that he'll be back, but that Fox has got his back. Fewer viewers, however, stuck with him till the end.
Para promover a estréia da quinta temporada de “Weeds”, no dia 8 de junho, o canal Showtime produziu uma animação de dois minutos que conta a história da erva, da cannabis, do capim, da marijuana, da verdinha, da danada, da bomba, do banza, do bagulho, do beque, enfim, você entendeu.
Assista abaixo, é um curta bem educativo.
(TrendHunter.com) Convenience is king. There is nothing more inconvenient than hauling your mutt to a groomer to get a bath or worse, doing it at home. It takes time, money and patience to get your pup looking dapper. Romain…
(TrendHunter.com) Justin Pape of We Kill You has created some innovative art that features his signature monsters covered by melted bands of colored resin. The company name stems from the expression “You kill me,” which…
OMG! Look, Quizno's totally ran a commercial that plays off the "2 Girls, 1 Cup" video. Except, you know, Quiznos didn't.
No Canadá, a Nutella criou uma campanha nacional para trazer de volta o posicionamento que evoca a saudabilidade de seu produto e dos cafés da manhã entre as famílias canadenses.
Para lançar a campanha, a Nutella está convocando mães para que elas criem refeições matutinas mais saudáveis aos seus filhos. A campanha, chamada “Better Breakfast Challenge” (”Campeonato do Melhor Café da Manhã“) começou na semana passada, e da suporte à uma ONG, a Breakfast for Learning, uma organização sem fins lucrativos que defende programas de nutrição infantil no Canadá. Nesta competição, cada mãe que assinar um compromisso de 21 dias com esta ONG, sugerindo coisas e ajudando na otimização de recursos para eles, a Nutella irá doar 1 dólar para a Breakfast for Learning.
Ainda na complementação da campanha, a Nutella inseriu uma nova ferramenta em seu próprio site. Nesta ferramenta as mães podem “construir” e planejar um café da manhã mais saudável, adicionando alimentos e sabendo tudo sobre o valor nutricional de cada coisa sugerida por nutricionistas.
:: A criação é da Solutions with Impact – Via MarketingMag.
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