May
20
Play.com answers purehmv with own-brand credit card
Posted in: UncategorizedLONDON – Online home entertainment retailer Play.com has followed up on HMV’s launch of the purehmv loyalty scheme by creating a Play.com credit card.
May
20
Video spend growing but effectiveness still unknown: study
Posted in: UncategorizedLONDON – Nearly 90% of advertisers have not performed any in-house research around the effectiveness of online video campaigns and how they effect offline purchase behaviour, despite increased ad spend, according to new research.
May
20
BBC launches blackmail viral to promote ‘Psychoville’
Posted in: UncategorizedLONDON – Digital agency Ralph has created a customisable video viral to promote ‘Psychoville’ — the forthcoming BBC comedy-thriller penned by two of the writers behind cult comedy ‘League of Gentlemen’.
May
20
Scratching the Surface
Posted in: Uncategorized
Credits: Torres Vedras, Portugal Camera/Edition – Pedro Patrocinio Music – Gustavo Santaolalla Work by Vhils
May
20
Public split over Gordon Ramsay’s foul mouth
Posted in: UncategorizedLONDON – Ofcom has issued Channel 4 with a warning about Gordon Ramsay’s language, but the public is mixed in its views with many people interviewed in the latest Brand Republic video claiming it is part of his appeal — watch it now.
May
20
Incentives – Shades launches its biggest sales incentive drive
Posted in: UncategorizedBathroom fittings brand Shades has launched a incentives programme for retailers selling its products.
May
20
New fashion title to launch online with BLM Red campaign
Posted in: UncategorizedImagine Fashion, a new free online and mobile video publication targeting fashion-conscious consumers, has appointed BLM Red to launch the title this year following a three-way pitch.
May
20
Red Cross Campaign
Posted in: UncategorizedUn court film de 30 secondes diffusé pour les 150 ans de la Croix-Rouge française, qui intervient aujourd’hui partout où “l’homme n’a pas une vie d’homme”. Une campagne réalisée par TBWA\MAP, sur le bande son “Sunday Morning” de SayCet. Ce film appelle à une prise de conscience.
Au-delà de l’urgence, les actions menées par la Croix-Rouge française visent à créer les conditions d’un retour à l’autonomie.
May
20
Southern Comfort extends brand into Lemonade & Lime premix
Posted in: UncategorizedLONDON – Bacardi Brown-Forman Brands (BBFB) is launching a ready-to-drink Southern Comfort, Lemonade & Lime brand extension to strengthen its presence in the off-trade sector.
May
20
Badger Ales launches on-pack competition and money-off push
Posted in: UncategorizedLONDON – Hall & Woodhouse ale brand Badger is launching an on-pack campaign offering money-off coupons as part of a drive to increase market share.
May
20
ITV1 reality show beaten by New Tricks repeat
Posted in: UncategorizedLONDON – ITV1 was left trailing the BBC and Five as only 2.6m tuned in to watch its reality show ‘Holiday Showdown’, which was soundly beaten by the BBC’s 4.4m audience for a repeat of the hit detective drama ‘New Tricks’, according to unofficial overnight figures.
May
20
Profit down, but Future performs well in turbulent market, says Spring
Posted in: UncategorizedLONDON – Future, the special interest publisher, reported a decline in operating pre-tax profit from £5.2m to £2.6m, but said it had performed well across a “turbulent media” sector and was on course to meet full-year financial expectations.
May
20
Warburtons launches £20m on-pack promotion
Posted in: UncategorizedLONDON – Warburtons is launching its largest ever on-pack promotion, giving away £20m worth of prizes to consumers.
May
20
Commerical director Butler leaves Formula One leaders Brawn GP
Posted in: UncategorizedDavid Butler, commercial director at shock Formula One leaders Brawn GP has left the team..
May
20
Jeep GPS: Alfred, Muhammad
Posted in: Uncategorized
Advertising Agency: JMC Y&R, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director: María Fernanda Lares
Art Director: Igor Bastidas
Copywriters: April Itriago, Daniela Tedesco
Illustrator: Igor Bastidas
Other additional credits: Rene Bustamante, Charles Rodriguez, María Fernanda Lares, Daniela Tedesco
Published: February 2009
May
20
Olympus E620: Eagle, Dogs, Motocross
Posted in: Uncategorized
Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Andrew Fraser
Creative Group Head/ Art Director: JOHN LAM
Creative Group Head/ Copywriter: Jason Ross
Photographer: Sean Izzard
Retoucher: Inness Robins, Electric Art
Producers: David Brogan, Paul Blackwood
Group Account Director: Peter Bosikovski
May
20
Web Liquid and Acknowledgment pick up Avis pan-Euro digital brief
Posted in: UncategorizedLONDON – Avis Europe has appointed Web Liquid and Acknowledgment to handle its pan-European digital display network account.
May
20
Europride 09 Zürich
Posted in: UncategorizedAdvertising Agency: TBWA\Zürich, Switzerland
Creative director: Urs Schrepfer
Art director: Adrian Egger
Copywriter: Tobias Bühlmann
Account director: Philipp Sattelmeyer
Director: Richard Hickey
Animation: Andrew Daffy, House of Curves
May
20
The Media Week podcast – IDS, C4, BBC Worldwide, OMD and Hulu
Posted in: UncategorizedThe potential fallout from a Channel 4/BBC Worldwide deal, a restructure at OMD and the stalled launch of Hulu in the UK with Media Week’s Steve Barrett, Tristan O’Carroll and Arif Durrani in the Media Week podcast.
May
20
Jeremy Blood stands down as MD of Heineken UK
Posted in: UncategorizedLONDON – Jeremy Blood is stepping down as managing director of Heineken UK with immediate effect, citing personal reasons.
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