Hasta La Creative!

Personalidades do esporte, principalmente aquelas que estão em destaque, sempre são convidadas para participar de campanhas criadas para a Gatorade. O que surpreendeu agora é que a marca voltou às raízes e lançou uma campanha para promover uma nova linha limitada de garrafas temáticas do ex-campeão da NBA, Michael Jordan.

Durante 16 horas de muito trabalho, voluntários montaram um painel com mais de 14 mil novas garrafas coloridas.
O resultado, obtido após a inserção de luzes debaixo de cada uma das garrafas, você pode conferir no making of abaixo:

Vale lembrar que Michael Jordan já foi garoto propaganda de Gatorade (de 1991 até 2003). Hoje, o principal esportista aliado da marca é o campeão mundial de golfe, Tiger Woods.

:: Via Yahoo! Sports

At first glance, our diagrams look quite straightforward. But when people look closer, these graphs tell funny and interesting real-life stories. Stories that show your target group why it’s always better to be insured by the DEVK.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel,
Group Head Creative Director: Timm Weber
Creative Director: Gösta Diehl, Oliver Heidorn
Art Director: Jan Riggert
Copywriter: Tobias Burger
Grafics: Matthias Khaled Baare
Released: 03/2009

MINNEAPOLIS (AdAge.com) — Summer reality TV is the video equivalent of a summer fling: A lot of fun, nothing heavy and a defined break-up date at the end of the season. The formula has worked wonders for NBC's "America's Got Talent," Fox's "So You Think You Can Dance," CBS's "Big Brother" and ABC's "Wipeout." And viewers seem particularly willing to date around with relationship reality, like last night's "The Bachelorette" finale and week two of "Dating in the Dark" on ABC.

NEW YORK (AdAge.com) — Emirates Airlines is embarking on a global consolidation of its marketing account, according to people familiar with the matter, valued at more than $300 million in billings.

No doubt we’ve all overheard, been on the receiving end of and even delivered a tirade such as the one the man in this McCann Erickson-created commercial for Purity Organic delivers.

Ice cream excites people. Cake excites people. So why over think an ad concept that’s trying to ride those two pieces of knowledge?

LONDON – Calls to Nabs, the advertising industry’s charity, were up 63 per cent last year, according to the body’s annual report, a figure greater than the total increase in callers over the past three years.

It’s true being nice just to be nice doesn’t help anyone.