Volkswagen scours social media for The People’s Reviewer

LONDON – Volkswagen has teamed up with Tribal DDB London to launch a hybrid social media campaign to drive digital buzz for VW’s new Tiguan model, using a combination of Twitter, YouTube, Facebook and Flickr.

Blip.tv Brings Programs to YouTube, Ads to ‘Channel Awesome’



NEW YORK (AdAge.com) — What does the TV network of the future look like? A version of it is coming into focus at New York-based startup blip.tv.

The Web Is Flat: Why Time Spent Online Is Leveling Off


NEW YORK (AdAge.com) — Time spent with the internet, as it turns out, doesn't grow indefinitely, forever. While there are myriad reasons why people's time spent with internet media stayed flat over the past year, the trend has implications for media companies and marketers. Ad Age interviewed Forrester Analyst Jackie Rousseau-Anderson via e-mail to understand more about why we're seeing the stagnation and its implications for media.

Bose ear plugs: Mimes

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“Bose Quiet Comfort. Acoustic noise cancelling headphones.

Advertising Agency: Euro RSCG, Singapore
Executive Creative Director: Victor Ng
Art Director: Shawnn Lai
Copywriter: Stephen Kyriakou, Victor Ng
Photographer: Szeling (Shooting Gallery)
Illustrator: Lau (Wishing Well)

Wet tee shirt on the running girl

Nice viral video to promote the Cinema during the low season of Summer. Advertiser: Summer of Cinema 2009

Microsoft lures app developers with promise of prizes

LONDON – Microsoft has opened its doors to third-party app developers, and is offering prizes to those who create the most popular apps.

PR mess continues for Nike as it returns banned tapes

LONDON – Nike has been forced deeper into a PR disaster after agreeing to return confiscated videotapes of one of its basketball player ambassadors getting “dunked” by an unknown youngster.

BBC agrees online video deal with four national newspapers

LONDON – The BBC has struck a major deal with four leading newspapers to share some of its online video news for the first time.

Haygarth launches experiential division

LONDON – Haygarth has launched Fire Marketing a new experiential marketing division.

MasterCard releases priceless iPhone app

LONDON – MasterCard has released its latest iPhone app, built to help consumers find cut-price deals and recommended restaurants near them.

LinkedIn launches Custom Company Profiles for business

LONDON – LinkedIn has launched a platform for companies to enhance their appeal to prospective candidates by providing a branded company profile, with targeted and interactive content.

McVitie’s launches cash prize promotion for product range

LONDON – United Biscuits is launching a £2m marketing push behind its McVitie’s brands centring on a weekly £5,000 giveaway.

Luxury Collection launches community within Asmallworld.net

LONDON – Hotel chain The Luxury Collection has launched an interactive travel community within up-market social network Asmallworld.net, which it is calling Europe’s first social media-based hotel concierge service.

Orange to launch campaign for Monkey music service

LONDON – Orange has partnered with 4Music and Universal Music for its first Pay As You Go music service, targeted at 16-24 year olds who want to share music via their mobile phones and online.

IPC promises more sex and fun with Marie Claire revamp

LONDON – Women’s glossy Marie Claire has been revamped with a new focus on fun, entertainment and sex.

AutoTrader gets £15m refit

LONDON – AutoTrader.co.uk, the UK’s leading motoring website, is overhauling its portal as part of a £15m media and marketing initiative.

BeatThatQuote reappoints ARM to handle £8m account

LONDON – BeatThatQuote, the price comparison website, has retained All Response Media to handle its £8m media planning and buying business, after a competitive pitch process involving digital specialists Equi=Media, I-Level, TBG and one other undisclosed agency.

Telegraph targets kids with new ST supplement

LONDON – Telegraph Media Group is to extend its portfolio of Sunday supplements with the launch of a new glossy style magazine for children, called ST Children’s Style.

Lebedev puts himself in line to buy Independent papers

LONDON – Alexander Lebedev, the Russian billionaire owner of the London Evening Standard, has put himself firmly in line to buy The Independent and last week met Gavin O’Reilly, the chief executive of IN&M, to discuss the possible sale, according to a source close to the deal.

Virgin comes out on top as broadband firms fail the speed test

LONDON – Virgin came out on top and Tiscali at the bottom of the pile as broadband ISPs faced renewed calls to be more transparent about how they advertise the speed of their service after Ofcom found the average UK rate almost 50% slower than claimed by providers.