Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Alice Marrollo
Copywriter: Serena Toppeta
Photographer: Tommaso Fiscaletti
Acho que desde 2004 ou 2005, não sei bem ao certo, as empresas de internet começaram a valorizar a máxima importância do usuário como ativo colaborador, criador e gerador de idéias e conteúdos para construir a história da rede. Pouco tempo depois, outras empresas – agora não mais de internet – também passaram a valorizar o usuário, consumidor da ‘geração (internet) content‘.
Anos se passaram e, ao invés de diluir, as marcas continuam incentivando e levantando a bandeira de seus consumidores (ou usuários) mais engajados. A última campanha do Yahoo! é assim. Foram mais de 100 milhões de dólares gastos na nova campanha institucional do Y!, o que pode não parecer tão estrondoso, para uma empresa de essência 100% online, esta quantia é pra lá de elevada. Dentre as ações de marketing: mídia impressa, exterior, internet e televisão. Há tempos não via uma campanha de internet tão sólida numa televisão.
Ok, a campanha ainda não chegou por aqui, mas dá pra sentir um gostinho dela assistindo o comercial de televisão que já começou a ser veiculado nos Estados Unidos. A criação da Ogilvy & Mather enfatiza o poder do Y!ou: “Há um novo governante do universo digital: você”. Vale o play!
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Post originalmente publicado no Brainstorm #9
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O talento musical do Black Eyed Peas já chamou a atenção de Barack Obama, Oprah e T-Mobile. Quem agora também se simpatizou com o grupo musical é a Virgin, holding do multimilionário e ambicioso empresário americano, Richard Branson. Através da companhia aérea V Australia, o plano é bater dois recordes: o maior concerto ao vivo já realizado num avião e a gravação de uma música a cerca de 10 mil metros de altura. O bilhete para o evento só estará disponível no eBay. Isso quer dizer que, ganha ingresso para o evento aéreo aquele que oferecer a quantia mais alta. Por enquanto, a quantia mais elevada foi de U$1.025,00. A renda do leilão virtual será revertida a favor da Telethon Institute for Child Health Research, informou o Wefind.
O que a Virgin e o Black Eyed Peas vão ganhar? Muita visibilidade, mídia espontânea e, quem sabe, um lugarzinho no Guinnes Book. Tá de bom tamanho, não é mesmo?!
LONDON – Dog show Crufts, which is returning to British TV on More4 in 2010, has appointed production company Sunset+Vine to handle international TV distribution.
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(TrendHunter.com) aNGrYGiRL Gear specializes in exclusive, custom handmade clothing “for the darker side of life.” With names like “Temptation” and “Dominance,” aNGrYGiRL Gear’s edgy line of gorgeous custom corsets are…
Google is attempting to integrate email, instant messaging, media sharing, social networking, document creation, project management, entertainment and much more into shareable Waves.
Toujours dans le cadre du London Design Week, un élégant projet du créatif Peter Ibruegger qui a présenté ces tasses “Moustache”. Disponible dans 6 modèles et styles différents, chaque tasse vous permet d’adopter votre expression préférée pendant la dégustation de votre thé ou café.
LONDON – Marketing magazine has begun a two-year programme to reduce its carbon footprint.
LONDON – Fujitsu, the IT and business solutions company, has called a review of its £2 million UK advertising business.
Lee National Denim Day marks its 14th anniversary Oct. 2, and the event is still going strong. National Denim Day, held the first Friday in October since 1996, was originally created to allow employees to wear jeans to work in exchange for a $5 donation for breast cancer awareness efforts by Lee Jeans. This year, the effort is on target to raise $5 million, pushing the 14-year total past $75 million with 700,000 companies participating as well as individual teams.
LONDON – O2 has teamed up with Shazam, the mobile music service, to let O2 customers find out what the songs they hear are called and then purchase tracks through their mobile.
LONDON – Media 140 is almost upon us. On 26 October leading figures in the digital industry will gather to discuss the impact of the real-time web and Revolution has teamed up with the people making it happen. Ande Gregson, founder of Media 140, runs down 10 things you need to know about the London event.
LONDON – Carnival UK, parent of P&O Cruises, Cunard Line, Princess Cruises and Ocean Village, has hired SmartFocus to implement its suite of marketing software as part of a new customer relationship management (CRM) platform due to be rolled out in January 2010.
LONDON – Aardman head of licensing Sean Clarke has been made number one on P&I’s Top 20 Licensing Leaders list.
NEW YORK (AdAge.com) — Major League Baseball has become a large-scale player in the digital-media business. Its latest application has hundreds of thousands of users watching baseball games live on their iPhone screens. And MLB.com, its digital arm, has grappled with the question of whether WAP — mobile web pages — or downloadable apps are the best road forward to higher digital revenue streams. MLB.com President Robert Bowman discusses his conclusions at the recent Ad Age Apps for Brands Conference.
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No need to panic if you haven’t got hold of the latest mobile augmented reality application. Lazar Dzamic, digital planning director at Kitcatt Nohr, says mobile marketing has a wide spectrum.
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