Academy of Ideas: Power Anatomy

“Power has an anatomy of its own. Foucault and the body politics course.”

Advertising Agency: Perfil 252, Brazil
Creative Directors: Waldemar Franca, Marcia Lima
Copywriter: Sofia Calvit
Art Director / Illustrator: Francisco Valle

Sportsdirect.com launches monthly magazine

Sportsdirect.com, the sports retailer, is planning to release a monthly magazine, published by the content and digital agency Haymarket Network.

Campaign Viral Chart: Red Bull knocks Jay-Z from top

Red Bull has knocked Jay-Z from the top of this week’s viral ad chart with a seven-minute short film starring stunt cyclist Danny MacAskill.

School Girl-Inspired Fashion – The Viktor & Rolf Resort 2014 Collection is Sweet and Chic (GALLERY)

(TrendHunter.com) Sweet and chic, the Viktor & Rolf Resort 2014 collection was inspired by the look of school girl uniforms. Yet while the structured lines, pleated skirts and buttoned blazers borrow from this…

Digital 3D Printed Room

Après avoir présenté de superbes colonnes de 3 mètres de haut, le duo Digital Grotesque composé de Michael Hansmeyer et Benjamin Dillenburger revient avec ce prototype à échelle 1/3 d’une pièce entière imprimée en 3D qu’ils vont bientôt présenter à taille réelle dans le cadre de la Materializing Exhibition à Tokyo.

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Dynamo performs bus levitation magic for Pepsi Max

Social video expert Unruly evaluates the latest viral campaign from Pepsi Max.

Watch the latest must-see viral videos from Nokia, Fanta and Ubuntu

The latest viral video hits from Nokia, Fanta and Ubuntu.

Royal Mail hands £8m DM to Publicis Chemistry

Publicis Chemistry has won the £8m Royal Mail Group direct marketing account, after pitching against undisclosed agencies.

Animalistic Asian Foods – The Pig and Hedgehog Steamed Dumplings are Absolutely Adorable

(TrendHunter.com) It is hard not to love Asian food, especially when they come out looking like the pig and hedgehog steamed dumplings. Delicious and absolutely adorable, the animalistic look of these delicacies may…

Hallmark with Eleven Brandworks

Advertising Agency: Eleven Brandworks, Gurgaon, India
Chief Creative Officer: Prateek Bhardwaj
Creative Directors: Aneesh Jaisinghani, Kapil Batra
Copywriter: Vaibhava Bhatnagar
Art Director: Smit Agrawal
Account Director: Vishal Sharma
Photographer: Dinesh Gaur

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The post Hallmark with Eleven Brandworks appeared first on desicreative.

No-Drill Door Locks – The Add-A-Lock Easily Modifies a Door to Be More Secure (GALLERY)

(TrendHunter.com) For anyone who’s a little concerned about security when it comes to traditional doors, the Add-A-Lock allows the user to easily add an additional lock to any doorway without the need for…

Volkswagen: I’m in traffic

Advertising Agency: Ogilvy & Mather Cape Town, South Africa
Executive Creative Director / Creative Director: Chris Gotz
Copywriter: Cuanan Cronwright
Art Director: Justin Enderstein

Volkswagen: See you now

Advertising Agency: Ogilvy & Mather Cape Town, South Africa
Executive Creative Director / Creative Director: Chris Gotz
Copywriter: Cuanan Cronwright
Art Director: Justin Enderstein

Volkswagen: I’ll be there in a while

Advertising Agency: Ogilvy & Mather Cape Town, South Africa
Executive Creative Director / Creative Director: Chris Gotz
Copywriter: Cuanan Cronwright
Art Director: Justin Enderstein

Advertising: On the Concert Stage, BET Festival Offers a Broad Brand Experience

BET Networks, the television network owned by Viacom, is the latest media company to create a festival — pairing an array of marquee events with big sponsors.

    

Colorful Potato-Stamped Shirts – This DIY Confetti Shirt is Perfect to Wear for Celebrations (GALLERY)

(TrendHunter.com) Arts and crafts aficionados looking to create something fun and colorful to wear this summer are in luck, because this DIY Confetti Shirt features some clever potato stamping techniques that will…

Gothic Doll-Like Captures – Pioneers of Now by Natalie Shau is Dark and Fantastical (GALLERY)

(TrendHunter.com) The Pioneers of Now digital photo series looks like something out of a gothic fairy tale. The women have been manipulated to look like surreal creatures that would only exist in fantasy worlds….

Pampers revela o que um bebê precisa para ser feliz

Bebês, cães e gatos costumam ter presença – e audiência – garantidas no YouTube. Levando isso em conta, não deve ter sido muito difícil para os criativos da Saatchi & Saatchi de Londres terem seguido o mesmo caminho do Itaú no começo do ano passado e apostado em imagens caseiras de bebês fofuchos sendo apertados, beijados, dormindo e brincando na nova campanha da Pampers.

O filme Pampers Love, Sleep & Play é uma colagem de 15 vídeos publicados no YouTube, que mostram bebês de verdade em situações do dia a dia. Na decisão por usar conteúdo gerado por usuários pesou a oportunidade de capturar emoções e sentimentos reais de pais e bebês, o que reforça a mensagem de que para se desenvolver feliz e saudável, todo bebê precisa de amor, dormir e brincar.

Tudo isso com doses cavalares de fofurice. 🙂

Brainstorm9Post originalmente publicado no Brainstorm #9
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ZMG Newspaper Marketing Association: Toothpaste

The Newspapers
Where ads get more attention.

Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Matthias Storath
Creative Directors: Nico Ammann, Helmut Meyer, Lothar Mueller
Copywriter: Lothar Mueller
Art Director: Nico Ammann
Photographer: Stock Material
Illustrator: Asae Tanaka
Art Buyer: Magdalena Ignatowski
Account Supervisor: Xenia Kern
Advertiser’s Supervisors: Dr. Joachim Donnerstag, Markus Ruppe
Account Manager: Fabio Sanfilippo
Graphic Designers: Peter Belz, Annette Schmitt, Lukas Bausch, Asae Tanaka
Retouching: A. Doria Post Production

ZMG Newspaper Marketing Association: Beer

The Newspapers
Where ads get more attention.

Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Matthias Storath
Creative Directors: Nico Ammann, Helmut Meyer, Lothar Mueller
Copywriter: Lothar Mueller
Art Director: Nico Ammann
Photographer: Stock Material
Illustrator: Asae Tanaka
Art Buyer: Magdalena Ignatowski
Account Supervisor: Xenia Kern
Advertiser’s Supervisors: Dr. Joachim Donnerstag, Markus Ruppe
Account Manager: Fabio Sanfilippo
Graphic Designers: Peter Belz, Annette Schmitt, Lukas Bausch, Asae Tanaka
Retouching: A. Doria Post Production