May
17
Oscar Mayer’s Iconic Wienermobile Gets a New Name After 100 Years
Posted in: UncategorizedAfter nearly a century on the streets, the Wienermobile isn’t just a 27-foot multipurpose vehicle shaped like a hot dog anymore–it’s a legend. Yet even icons occasionally require a rebrand. In a transformation by creative agency Johannes Leonardo, PR agency Zeno Group and Kraft-Heinz’s in-house marketing team The Kitchen, Oscar Mayer is introducing the newly…
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