Hasta La Creative!

As the needs of the business change so must the talent and industry evolve. This week's Ad Age article "Recognize the Power of the Cultural Consumer" outlines quite clearly the need for diverse thinking. But something often overlooked is that the need to find great talent and keep great minds engaged runs up against the self-interest of the best candidates. Many of the best leave to explore opportunities outside of the agency side, siphoned off by marketers. After all, marketers too are striving for the same innovation and connection to consumers.