Omnicom says 'flexible, integrated agency models' helped notch new biz in 2018
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Advertising holding company Omnicom published fourth-quarter earnings Tuesday, posting organic growth of 3.2 percent. The company which holds shops including BBDO, TBWA/Chiat/Day and PHD saw organic growth of 2.6 percent for full-year 2018.
The holding company’s revenue in the fourth quarter of 2018 decreased 2.2 percent to $4.09 million from $4.18 million in the same period a year prior.
Still, Omnicom abides. The holding company saw a slew of major new business wins in 2018, including DDB’s victory of the U.S. Army advertising account, which has been held by longtime agency McCann (and up until recently was still contested by DDB’s competitors in the review). Also in 2018 Ford awarded its hotly contested global brand creative account to BBDO after a review.
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