Old Navy Names Chief Marketing Officer
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Just in time for the all-crucial holiday season, Old Navy has filled its six-month vacant chief marketing officer slot. The Gap Inc.-owned retail chain has tapped Jamie Gersch, most recently CMO at fast-fashion chain Charlotte Russe, as senior VP-chief marketing officer. She starts at the end of October.
Before joining Charlotte Russe last year, Ms. Gersch spent 14 years at Gap Inc., and as VP-marketing at San Francisco-based Old Navy, she oversaw communication strategy across all channels and led annual and seasonal marketing. As CMO of Old Navy, she’s replacing Ivan Wicksteed, who had been with the clothier for three years, recruiting the likes of Elizabeth Banks, Amy Poehler and Julia Louis-Dreyfus in its advertising, before departing in March.
“Jamie’s combination of passion for our brand, experience driving results in the business, cross-channel experience, and creative smarts made her the ideal CMO for our brand,” said Sonia Syngal, who was promoted to president of Old Navy in April, in a statement. “I know she’s going to accelerate Old Navy’s brand vision and help us continue to deliver an incredible, inclusive and accessible shopping experience for our customers around the world.”
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