Hasta La Creative!

Ogilvy & Mather New York launched a new spot in its ongoing “Built for it Trials” campaign for Caterpillar, entitled “Driving Range.”

For the spot, the agency created a driving range, utilizing the Caterpillar 793F, featuring a 250-ton payload and 2650 HP, and other Caterpillar vehicles as  makeshift greens. Then they asked professional golfers Erimo Ikeuchi and Marimo Ikeuchi to try to sink a hole-in-one. To make things more interesting (and infinitely harder on the golfers), they made the green portable, moving it around as the golfers try their best to sink the shot.

Eventually, one of the golfers finally sinks a shot, with a little help from the Caterpillar driver. Launched in time for the U.S. Open, the spot was designed to highlight “the capabilities and maneuverability of five different Caterpillar machines” in an entertaining way. Although it runs a bit long at over two-minutes in length (spending perhaps too long on establishing shots), it should largely succeed at delivering its message in a way golf fans find entertaining.

Credits:

Agency: Ogilvy & Mather New York
Creative: Chris Curry, Jerry Dugan, Todd Goodale, David Marino, Emily Clark, Gavin Breyer
Chief Creative Officers: Steve Simpson, Chris Garbutt
Account: Kurt Lundberg, Kate Prescott, Bret Emerson
Planning: Bryan Smith, Liz Sparkman
Chief Production Officer: Matt Bonin
Producer: Damon Webster

Client: Caterpillar, J. Archie Lyons, Deanna Dean
Executive Producer/Creative Director: J. Archie Lyons

EYEPATCH PRODUCTION
Director: Brandon LaGanke
Executive Producer: Joanne Golden
Line Producer: Daniel Lubell
DP: Paul McCarthy

EYEPATCH POST-PRODUCTION
EyePatch Executive Producer: Jay Cagide
Post Producer: Laura Shackelford
Editor: George Gross
Sound Engineer: Ken Meyer
Music Supervisor: Chris Mazur
Color/On-Line: Method/Co3
Assistant Editors: Wes Latta, Andrea Podaski