Obama and Tim Roth Lose Half Their Viewers After 100 Days


MINNEAPOLIS (AdAge.com) — Barack Obama's 100-day mark was this week, as he discussed during his presidential press conference, but it's also been 100 days since the launch of "Lie to Me," which made its debut a night after Mr. Obama's Jan. 20 inauguration. The show made the news this week when News Corp. announced it would run it instead of the president's press event. Nielsen ratings for both "Lie to Me" and the prime-time press conference show about half the viewers of their dazzling debuts.

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