Mar
07
Nike – What will they say about you? (2017) :60 (Middle East)
Posted in: Uncategorized
Nike’s project for or International Women’s Day tomorrow (March 8), are these three Nike films that aim to inspire more women and girls to get active.
The films are part of three campaigns that launched locally last month in the Middle East, Russia and Turkey, but resonate globally. The one objective of the different local campaign was to encourage women to leap over life’s obstacles and get active, regardless of societal, physical or cultural barriers. In the middle east, as in so many other cultures, the main obstacle is “What will they think about you?” This ad serves as a punch against that cage, who cares what they think?
The films are part of three campaigns that launched locally last month in the Middle East, Russia and Turkey, but resonate globally. The one objective of the different local campaign was to encourage women to leap over life’s obstacles and get active, regardless of societal, physical or cultural barriers. In the middle east, as in so many other cultures, the main obstacle is “What will they think about you?” This ad serves as a punch against that cage, who cares what they think?
Commercials:
Country:
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