Mar
28
NBCUniversal Entertainment Awards Media Business to Publicis’ Spark Foundry
Posted in: UncategorizedPublicis Media’s Spark Foundry has won media planning and buying duties for the Entertainment division of NBCUniversal, according to multiple parties with direct knowledge of the matter. This decision follows a competitive review. Earlier this year, the media conglomerate issued an RFP for the account, which encompasses campaigns promoting NBCUniversal’s prime-time programming lineup. According to…
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