Aug
13
NBC Scores Highest Ratings So Far
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — Women's gymnastics and Michael Phelps' latest swimming exploits took place in the Beijing morning, which made them live in Eastern and Central prime time, helping NBC attain its highest 2008 Olympics ratings yet. Tuesday night's events ended up with a 12.4/34 rating and share in the ad-centric adult 18-49 demographic.
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