Jan
08
NBC Offers Marketers Cash Back for Canceled Globes
Posted in: UncategorizedNEW YORK (AdAge.com) — The ongoing writers strike is taking much of the glitz and glitter out of the TV schedule. NBC is offering some Golden Globes advertisers the option of getting cash back because the traditional broadcast has been scuttled, and could end up returning as much as $10 million to $15 million, according to people familiar with the situation.
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