National Geographic: Be Painted by a Genius

National Geographic was launching the second season of the show, Genius, this time featuring Antonio Banderas as the legendary Pablo Picasso. They wanted to introduce audiences to this prolific artist in a way that brought fans closer to the character, while inspiring them to tune in to the show. As we didn’t have access to Pablo Picasso’s original work, we wanted to give audiences a sense of the artist’s personality and style without referencing specific paintings. We created a custom Messenger bot experience giving fans the opportunity to interact directly with Picasso, as if stepping into his studio. First, audiences are served a video ad in Facebook feed from Picasso, with an invitation to be painted. The ad leads to Messenger where he asks questions about art, beauty, and truth, and reacts through custom video and gifs, bringing his humor and personality to life.

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