Hasta La Creative!

Fans of virtual reality and “Teen Wolf” are in for a treat at this week’s Comic-Con in San Diego. MTV is introducing the first “gaze-activated” VR experience with live action, in which a viewer’s “gaze” within a 360-degree video affects the outcome of a scene.

AT&T, a partner since the show’s first season, is sponsoring the “Teen Wolf” VR experience. It will premiere at Comic-Con’s preview night and can be viewed through an Oculus headset at MTV’s booth from Thursday to Sunday.

“This is a true extension of the show with completely new technology,” said Matt McDonough, senior director of digital strategy and fan engagement at MTV. “We always try to get fans more involved.”

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