Feb 04

MSFT+YHOO: People-Generated Brand Names

Posted in: Uncategorized

Blogosphere hasn’t had that much fun since Google’s acquisition of YouTube that has enriched the vernacular with numerous linguistic gems ranging from GooTube to YouTooble.

Here’s what we have so far for the Microsoft-Yahoo deal:


AdLab’s favorite: Microhoot by Gizmodo


Seen on Infade (this one is back from May 2007)


Seen on Techcrunch


Seen on Ad-Supported Music


Seen on David Armano’s

Pictureless: YahooSoft (CNN), Yaasoft (FastForward blog), Yahrosoft. A CNet blog considers relative advantages of Yasoft, Mihoo, and Microhoo (Micro-who?), and even has a handy poll .

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New release: Brand New China, in which MIT’s Jing Wang combines marketing research with cultural analysis to offer a detailed picture of transnational advertising and marketing in China.(click to read more)

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