Jan
27
MRI: Billboards Generate Interest
Posted in: Uncategorized
“In its Spring 2007 in-person, in-home survey of approximately 26,000 adults (ages 18+), MRI asked whether consumers had seen advertising delivered via various alternative media and, if they had, whether they had “considerableâ€, “some†or “not much†interest in those advertisements. 49.3% of consumers (who have seen at least one billboard ad) report “considerable†or “some†interest in the ads that appear in this format.”
– pdf of the press release, MRI newsroom
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