Montilla Esquente: Ad on the rocks
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Direct Marketing
Montilla
To release Pernod Ricard’s new product, Montilla Esquente, a ready-to-drink alcoholic beverage with honey and lemon mix, NBS placed an ad printed in a special plastic bag that turns into a disposable ice cubes bag. It’s simple: fill ad with drinking water, place it on the freezer and after it’s frozen, just remove the cubes and use them to enjoy a very cold Montilla Esquente.
Advertising Agency:Nbs, São Paulo, Brazil
Creative Director:Carlos Andre Eyer, Cassio Faraco, André Lima
Art Director:Daniel Scheiner
Copywriter:Rafael de Miranda
Illustrator:Gingerpic
Photographer:Dulla
Print Producer:Alexandre Oliveira
Artbuyer:Rose Zanetti
Planner:Gisela Toledo, Gabi Bianco
Client Services:Alexandre Grynberg, Paula Malvezzi, Samantha Kechichian
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