Hasta La Creative!

Media, Outdoor, Online
Mondel?z International

Countries have words or chants to encourage their teams. In Puerto Rico, it’s a curse word. The MLB didn’t see it that way and banned it during the World Baseball Classic. Dentyne is the ally of good breath, and invited Puerto Ricans to shout it out with confidence during a big game screening in downtown San Juan. We programmed a Facebook Live stream with a sound analyzer to measure the chants in real-time.

Advertising Agency:McCann, San Juan, Puerto Rico
Creative Director:Nanel Rodríguez
Senior Copywriter:Luis Romero
Art Director:Gerardo Figueroa, Jose Llompart
Ceo:Rubén Rodríguez Cid
Editor:David Arguello, Rubén Torres