'Misogynist' YSL Ads Shock Parisians Ahead of International Women's Day


An Yves Saint Laurent campaign has come under fire during Paris Fashion Week for promoting “porno chic,” with ads that show an underweight model in fishnet tights opening her legs for the camera.

Four executions show various shocking images. One shows a model in a leotard and rollerskate stilettos bending over a stool.

Stphane Martin, the director of the French advertising watchdog Autorit de Rgulation Professionnelle de la Publicit, said via email that the campaign “seriously contravenes” the advertising codes relating to “respect for decency, dignity and those prohibiting submission, violence or dependence, as well as the use of stereotypes.”

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