Sep
20
MillerCoors Taps Philadelphia Agency for High Life Help
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MillerCoors has made agency changes on its economy beer brands, including parting ways with Publicis Groupe’s Leo Burnett on the Miller High Life creative account.
Leo Burnett’s shopper marketing agency, known as Arc, will continue to support High Life. But Philadelphia-based Quaker City Mercantile has won an assignment to lead creative and digital strategy for the brand. MillerCoors has also assigned roster agency Mekanism to its Keystone Light brand, which had not been using a creative agency of late.
The changes were quietly made several months ago but have not previously been reported. MillerCoors representatives confirmed the moves to Ad Age this week.
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