Coca-Cola abraça a arte de rua em campanha global com “logos não autorizados”

cocacola

A Coca-Cola decidiu inverter o script sobre a proteção da marca e lançou uma campanha global celebrando as versões de rua não autorizadas de seu icônico logo. “Every Coca-Cola is Welcome” dá luz às interpretações criativas do logo feitas por comerciantes ao redor do mundo, sublinhando a autenticidade e a onipresença da marca. Arte que …

Leia Coca-Cola abraça a arte de rua em campanha global com “logos não autorizados” na íntegra no B9.

Dynamic Movement Pocket Knives – The Craighill Sidewinder Knife Features a Mechanical Hilt

(TrendHunter.com) The Craighill Sidewinder Knife is a functional yet fashionable accessory perfect for design-conscious everyday carry (EDC) aficionados to provide them something special for their collection. The…

Brands Are Scared to Use LGBTQ+ Marketing That Works

Brands know LGBTQ+ marketing helps grow their business–they’re just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there’s still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing….

Brands Are Scared to Use LGBTQ+ Marketing That Works

Brands know LGBTQ+ marketing helps grow their business–they’re just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there’s still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing….

Dynamic Movement Pocket Knives – The Craighill Sidewinder Knife Features a Mechanical Hilt

(TrendHunter.com) The Craighill Sidewinder Knife is a functional yet fashionable accessory perfect for design-conscious everyday carry (EDC) aficionados to provide them something special for their collection. The…

15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)

(TrendHunter.com) As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event….

Dentsu Launches Its New Merkury for Media Platform

Note: This story is part of an ongoing series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni, Horizon Media’s blu. Havas’ Converged, Publicis’ Epsilon PeopleCloud, PMG’s Alli, Gale’s Alchemy.Ai and DEPT’s Ada. Dentsu Media’s new Merkury for Media data and identity platform is debuting now in U.S. markets. Previously known as M1,…

15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)

(TrendHunter.com) As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event….

15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)

(TrendHunter.com) As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event….

How Amazon and Peacock Earned 2 Exclusive NFL Streaming Games

The NFL season doesn’t start for months, but Peacock and Amazon have already scored big wins. On Tuesday, the NFL announced two exclusive streaming games for the upcoming 2024 season. NBCUniversal’s Peacock secured the rights to stream the Week 1 game in Sao Paulo, Brazil, on Friday, Sept. 6, with the Philadelphia Eagles announced as…

15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)

(TrendHunter.com) As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event….

15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)

(TrendHunter.com) As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event….

15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)

(TrendHunter.com) As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event….

Oatly Introduces Minor League Baseball’s Newest Team: the Malmö Oat Milkers

It’s official: Long a 120-team league, Minor League Baseball (MiLB) just added a 121st team. Continuing the recent partnership between oat milk brand Oatly and MiLB, the Malmo Oat Milkers will make their debut in the 2024 season. Representing Oatly’s hometown in Sweden, the Oat Milkers will be a rotating cast, with each of MiLB’s…

New Projects, Partnerships and Beginnings: Megan Thee Stallion Is on a Hot Girl Streak

Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or “thee hotties,” as she calls them) a medley of her hits. And she did it all while dressed as Planet Fitness brand character Mother Fitness, topping off…

Even Without S4 Capital, Stagwell Group Has Ambitious Growth Plans

The Stagwell Group has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show. With a technological focus, it currently employs around 13,000 people across more than 34 countries within agencies such as Anomaly, 72&Sunny, Forsman & Bodenfors, Doner and Gale. Speaking to ADWEEK, Penn would not…

Everest Ply by Monkey Wrench Kolkata

Agency: Monkey Wrench Communications Pvt. Ltd.
Creative Director: Tamal Talukdar
Creative Supervisor-Art: Koushik Jana
Art: Director: Koushik Jana
Copywriter: Tamal Talukdar
Client Servicing – Head: Kusumanjan Banerjee
Client Servicing: Priyabrata Maity

Everest Ply by Monkey Wrench Kolkata

Everest Ply by Monkey Wrench Kolkata

In Saga of NBC and Ronna McDaniel, Perks and Perils of Partisan Talk on TV

Why are television news networks so enamored with paid Beltway analysts?

GroupM Launches Dedicated Women’s Sports Marketplace at Upfront

Women’s sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP’s media investment group, announced it’s launching a dedicated women’s sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women’s sports. “Right now, culturally, there’s so much excitement…

Tribeca Festival Expands Its X Programming and Awards for Advertisers

Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11. To accommodate the…