How Amazon and Peacock Earned 2 Exclusive NFL Streaming Games
Posted in: UncategorizedThe NFL season doesn’t start for months, but Peacock and Amazon have already scored big wins. On Tuesday, the NFL announced two exclusive streaming games for the upcoming 2024 season. NBCUniversal’s Peacock secured the rights to stream the Week 1 game in Sao Paulo, Brazil, on Friday, Sept. 6, with the Philadelphia Eagles announced as…
15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)
Posted in: Uncategorized15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)
Posted in: Uncategorized15 Solar Eclipse Snacks – From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies (TOPLIST)
Posted in: UncategorizedOatly Introduces Minor League Baseball’s Newest Team: the Malmö Oat Milkers
Posted in: UncategorizedIt’s official: Long a 120-team league, Minor League Baseball (MiLB) just added a 121st team. Continuing the recent partnership between oat milk brand Oatly and MiLB, the Malmo Oat Milkers will make their debut in the 2024 season. Representing Oatly’s hometown in Sweden, the Oat Milkers will be a rotating cast, with each of MiLB’s…
New Projects, Partnerships and Beginnings: Megan Thee Stallion Is on a Hot Girl Streak
Posted in: UncategorizedJust minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or “thee hotties,” as she calls them) a medley of her hits. And she did it all while dressed as Planet Fitness brand character Mother Fitness, topping off…
Even Without S4 Capital, Stagwell Group Has Ambitious Growth Plans
Posted in: UncategorizedThe Stagwell Group has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show. With a technological focus, it currently employs around 13,000 people across more than 34 countries within agencies such as Anomaly, 72&Sunny, Forsman & Bodenfors, Doner and Gale. Speaking to ADWEEK, Penn would not…
Everest Ply by Monkey Wrench Kolkata
Posted in: UncategorizedAgency: Monkey Wrench Communications Pvt. Ltd.
Creative Director: Tamal Talukdar
Creative Supervisor-Art: Koushik Jana
Art: Director: Koushik Jana
Copywriter: Tamal Talukdar
Client Servicing – Head: Kusumanjan Banerjee
Client Servicing: Priyabrata Maity
In Saga of NBC and Ronna McDaniel, Perks and Perils of Partisan Talk on TV
Posted in: UncategorizedWhy are television news networks so enamored with paid Beltway analysts?
GroupM Launches Dedicated Women’s Sports Marketplace at Upfront
Posted in: UncategorizedWomen’s sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP’s media investment group, announced it’s launching a dedicated women’s sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women’s sports. “Right now, culturally, there’s so much excitement…
Tribeca Festival Expands Its X Programming and Awards for Advertisers
Posted in: UncategorizedHaving observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11. To accommodate the…
ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company
Posted in: UncategorizedThis afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the Experiences and Marketing, People & Culture, Finance/Operations, Sales…
Burger Chain’s Ad Turns a Charcoal Briquette Into a Hollywood-Style Hero
Posted in: UncategorizedCharlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he’s the magnetic star of a new campaign from The Habit Burger Grill. In the span of a 45-second spot, it’s easy to get attached to the itty bitty anthropomorphic character with a big heart. But maybe that’s not…
Why Advertisers Claim Meta Owes $7 Billion in Damages
Posted in: UncategorizedAccording to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta’s metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms’ Potential Reach metric…
Celebrity Cats Compete in Sheba’s March Madness-Style Tournament
Posted in: UncategorizedMars Petcare’s Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they’ll race to lick up the brand’s new Gravy Indulgence cat food. Devised by agency AMV BBDO, The Gravy Race is a single-elimination competition featuring cats with a combined…
Celebrity Cats Compete in Sheba’s March Madness-Style Tournament
Posted in: UncategorizedMars Petcare’s Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they’ll race to lick up the brand’s new Gravy Indulgence cat food. Devised by agency AMV BBDO, The Gravy Race is a single-elimination competition featuring cats with a combined…
Future Festival 2-for-1 Flash Sale – Save Big on Future Festival and the FuturistU Masterclass Today
Posted in: UncategorizedThere’s A Revolution Transforming Women’s Sports. Are Retail Brands Keeping Pace?
Posted in: UncategorizedWomen’s sports are breaking through age-old barriers. In the past few years, we’ve witnessed significant progress, notably highlighted by the 2023 Women’s World Cup, which saw women’s sports take center stage. That momentum gained further traction when EA Sports included women’s teams and players in their video game for the first time with EA FC…