mcgarrybowen Launches ‘Masters’ for Chase
Posted in: Uncategorizedmcgarrybowen launched an extension of Chase’s “So You Can” campaign this week entitled “Masters,” designed to highlight its consumer banking products.
In the 60-second anthem ad (above), featuring Serena Williams, fencing champion Tim Morehouse and The Rockettes, mcgarrybowen contrasts the years these individuals took honing their craft with the seconds it takes to the moments it takes to pay bills at Chase.com, depositing checks at Chase ATMs and transferring funds using the bank’s mobile app. There’s also a 90-second online spot profiling The Rockettes, including what goes into each performance and the years of intense dance training it took the performers to get where they are. Since the dancers only get one day off a week, using Chase’s consumer banking products help them multitask and pay their bills backstage. A 30-second spot, recycling some of the footage from the anthem ad, takes a look at Chase’s role in Morehouse’s routine. We don’t recommend his method of receipt retrieval, however, as it would likely get you thrown out of most bank locations. The ads are supported by social media, sponsorship and in-branch efforts.
Credits:
Agency: mcgarrybowen, New York
Chief Creative Officer: Mark Koelfgen
Executive Creative Director: Ahmer Kalam
Creative Director: Malaika Danovitz
Sr. Art Director: Kevin Gladwin
Managing Director Content Production: Dante Piacenza
Sr. Producer: Stacy Kay
Sr. Music Producer: Jean Scofield
Executive Planning Director: Tata Sato
Managing Director: Andrea Huemmer
Account Director: Alex Ciociola
Account Supervisor: Max Lemberger
Account Executive: Kelly Malacarne
Production Company: Smuggler
Director: Brian Beletic
Producer: Erin Wile
Director of Photography: Bradford Young
Editor: Biff Butler @ Rock Paper Scissors
VFX: The Mill
Audio: Sonic Union
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