McDonald’s’ restaurants are home to the night owls – print, France
Posted in: UncategorizedI have to say, I love the retro / Outrun sort of look these ads have, with the nod to Miami Vics neon signs and foggy empty streets. McDonald’s, France, is here to remind you that they are open late. Like after that last laser game, late. Or after you danced yourself plenty hungry at that old school night club, late. After the last movie, late. In short, McDonald’s’ restaurants are home to the night owls.
Client : McDonald’s™ France
Agency : TBWAParis
Advertising Managers : Xavier ROYAUX, José JACINTO, Benoit KOLB, Charles GOURMELON
Agency Managers : Jonathan SEROG, Julie MONTAGNÉ, Marine LETOURNEUR, Alisson PLACHIER-JUHEL
Executive Creative Directors : Benjamin MARCHAL & Faustin CLAVERIE
Art Directors : Julia DESHAYES et Lena MONCEAU
Art Buyer : Carine GALLUFFO
Photographer : Aurélien CHAUVAUD
Studio image : Magenta 95
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