McCann Worldgroup's Harris Diamond Is Ad Age's 2015 Agency Executive of the Year
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The genius of Mr. Diamond, whose background includes, in addition to politics, PR and a stint in the comptroller’s office at Prudential, is that he truly knows his clients’ challenges and opportunities. “He happens to lead a creative agency, a marketing agency, but first and foremost, he is a business person,” said Alan Batey exec VP-president North America at General Motors, who works with McCann on Chevrolet. “He understands that he needs to drive our business forward.”
To do that, you need motivators. “This is a star-driven business, right? At the end of the day, we all know that,” Mr. Diamond said. “You want the stars who are going to fit, who are going to drive others, who are going to help them be better than they would be by themselves.”
To build that team, he brought McCann London CEO Chris Macdonald over to New York to become agency president in early 2013. In June, he recruited CP&B’s Suzanne Powers to be McCann’s global chief strategy officer and last year he added CP&B head creative Rob Reilly as creative chairman of the Worldgroup network.
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