Marketer's Brief: Once Banned, Sheryl Crow Sings for Walmart

What would Mrs. Brady say?

Conagra Brands is selling the Wesson oil brand to The J.M. Smucker Co. in a deal valued at about $285 million as the food marketer keeps tinkering with its portfolio to remodel itself into a house of brands. Conagra referred to Wesson, which it acquired in its 1990 purchase of Beatrice Co., as “an iconic edible oil.” Conagra will keep making Wesson products and provide other services during a transition period for up to one year after the deal closes. The sale reminds us here at Marketer’s Brief of Florence Henderson, who served as Wesson’s pitchwoman from the mid-1970s through the mid-1990s.

Donut vs. Doughnut

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