Los Angeles 2024 Olympic Bid Committee Hires Weber Shandwick as Trump's Shadow Looms


The Los Angeles 2024 Olympic and Paralympic Bid Committee has hired Weber Shandwick for global communications support, and despite the current tumultuous political landscape, the committee is confident the city will be judged on its merits.

Weber Shandwick was awarded the business following a competitive review that included “several global PR firms,” said LA 2024 Chief Communications Officer Jeff Millman, who added that the Interpublic Group shop has a “track record of success” when it comes to the Olympics. The agency has been working on Olympic bids and with host cities for more than 20 years, including Sochi 2014, Beijing 2022 and Tokyo 2020.

If Los Angeles, which is up against Paris, wins the bid for the 2024 games, it will be the first time in nearly 30 years that the Olympics are held in the U.S. A decision will be made by the International Olympic Committee in September. While President Donald Trump recently gave his support for the bid city, a number of former Olympians and analysts have reportedly voiced concerns that the administration’s policies, such as the immigration travel ban, will hurt Los Angeles’ chances of winning.

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